The latest developments in the electric grill industry

Ii. Policy-driven: Upgrading of energy efficiency Standards and Market norms
The new national standard requires that the thermal efficiency of commercial equipment be no less than 35% and the nitrogen oxide emissions be no more than 0.005%, promoting technological upgrading in the industry.
Industry alliances and standardization construction
The quality grading standard has been issued: The China Enamel Industry Association, in collaboration with multiple enterprises, has formulated the "Quality Grading Standard for Enamel Electric Shoelaces", classifying product grades based on dimensions such as material corrosion resistance, heating uniformity, and safety protection, and eliminating 20% of low-quality production capacity.
Iii. Market Demand: Commercial explosion and Accelerated penetration of household use
Demand in the commercial field has soared
The night economy drives equipment upgrades: In the first quarter of 2025, over 50,000 new barbecue restaurants were added across the country, among which 80% were equipped with electric grills. After a certain chain brand upgraded to adopt the Jiast countertop electric grill, the food serving speed increased by 30% and the customer table turnover rate rose by 45%.
Intelligent transformation of central kitchens: Catering enterprises introduce intelligent electric grilling stoves to achieve standardized meal preparation and reduce labor costs. For instance, a certain brand has optimized the cooking process through AI algorithms, reducing the labor cost per store by 20%.
The potential of the household market has been unleashed
The demand for healthy cooking drives growth: Consumers' pursuit of low-fat and low-smoke cooking methods has driven up the sales of multi-functional electric grills. Data from e-commerce platforms show that during the "618" promotion period in 2025, the sales of electric grilling ovens priced between 300 and 800 yuan increased by 210% year-on-year. Among them, products with "oil-free frying and grilling" and "intelligent temperature control" functions accounted for more than 60%.
Differentiated development in regional markets: Consumers in first-tier cities tend to prefer high-end and intelligent products, while in second - and third-tier cities, they pay more attention to cost performance and practicality. For instance, a certain brand launched an electric grill priced at over 1,000 yuan for the lower-tier market, with monthly sales exceeding 50,000 units.